Weary of the monotony plaguing their competitors, the goal was to shatter conventional category norms. Instead of adhering to the clinical demo aesthetics typically found in the market, we aimed to embrace the luxury sector with a film anchored in the concept of "Feel the Care."

We developed a visual language infused with tactile sensations and softness, utilising both CG and live-action elements that seamlessly integrate with the product's functionality, while always retaining a sense of care. This cohesive and resonant film captures the gentle experience provided by Sonicare technology, highlighting its remarkably soothing performance that takes care of your teeth and gums.